LIGHTNING BOLT NEON

ALÊ JORDÃO

An installation that evokes the power of nature in its extremes. A bolt of light — precise and pulsating neon on an iron structure — translates the energy that both benefits and destroys: a vital force that generates movement and progress, but is also capable of causing imbalance and catastrophe. The metal structure sustains the neon, but also opposes it, reflecting humanity's attempt to contain what is, by nature, untamable. The work invites awareness and respect toward nature, this luminous, intense and inevitable force.

The designer

Born in São Paulo in the 1970s, Alê Jordão studied Fine Arts at Faap and Design at Domus Academy in Milan. Since 2001, he has been developing a body of work that moves across visual arts, design and fashion, with neon as his central language. His search in urban culture — signage, skateboarding, basketball, hip-hop — material for his work, that ends up carrying the DNA of the streets with conceptual rigor. Present in museums such as Palazzo Barberini, in Rome, and the Museum of Science and Technology Leonardo da Vinci in Milan, his work is part of collections ranging from Queen Silvia of Sweden to Apple Music.

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